FATBOY HAIR
Concept Campaign
STYLE TO MISBEHAVE
Insight:
No one sees the version of your hair styled in the mirror. They see what happens after
Idea:
Most haircare products promise control. Fatboy promises resilience after chaos.
Fatboy Photobooth
Pop-up at music festivals where people can try fatboy hair products and get their mugshots taken in the photobooth.
Get Fatboy’s name out there to young adults looking for effortless styling to get them through the night.
