FATBOY HAIR
Concept Campaign
STYLE TO MISBEHAVE
The Opportunity:
Fatboy Hair was started by Tyson Kennedy, lead-singer of Steriogram. His mission was to create hair products that could withstand performances, while on tour.
Fatboy hair products are mainly sold through high-end salon distribution, but still are widely unknown among everyday consumers.
Insight:
No one sees the version of your hair styled in the mirror. They see what happens after
Idea:
Most haircare products promise control. Fatboy promises resilience after chaos.
Fatboy Photobooth
Pop-up at music festivals where people can try fatboy hair products and get their mugshots taken in the photobooth.
Get Fatboy’s name out there to young adults looking for effortless styling to get them through the night.
