Pluto TV
Concept Campaign
‘The Lost Magic of Channel Surfing’
Insight
People miss the randomness and excitement of channel surfing. On demand platforms give choice, but choice removes the thrill of discovery.
Idea
Show the joy of rediscovering the delight of flipping channels.
Bring back the nostalgia of channel surfing.
UX Feature: Random Channel Spotlight
TV static loop on home page
‘Surprise Me’ button takes user to random channel
