WHOOP For Introverts
Concept Campaign
Read The Room
Art Director: Molly O’Brien, Copywriter: Davis Cannada
The Opportunity
WHOOP’s fitness tracking data can reveal more than just your strain from workouts… it can reveal how your body reacts to social stimuli.
Insight
People who know their bodies response in social situations can be in control of their social anxiety.
Social Battery Feature
Introduce WHOOP’s Social Battery app feature that uses existing data to track, which activities drain your social energy.
WHOOP alerts you when your social battery is low and offers exit strategy and Uber home.
Give introverts the superpower of tracking their social battery, allowing them to know their limits and adopt strategies to optimize their social energy.
