Silver Shield Law
Elder Abuse Law Firm Concept Campaign
Insight:
Many older adults are more afraid of becoming invisible than physical decline. Being excluded from decisions and conversations often hurts more than the body does. Elderly people are most vulnerable when they are unseen.
Idea:
Show how we see elderly people as unique individuals through their hands. Speak to vulnerable elders directly. Encourage family members and caretakers to pay attention to their elders and recognize signs of abuse.
