Hulu Watch Party
Concept Campaign
Streaming Together > Streaming Alone
Problem:
“Watch Together” feature adoption is low
90% love watching together ‘in person’
Insight:
Experiencing the same moment at the same time creates closeness, even without physical presence.
Idea:
Promote watch parties as a shared, interactive experience that allows you to connect in a meaningful way with those you can't be with 'in person.'
